ProRail & NS, Innovation that improves safety and comfort on the platform
In this age of rising passenger numbers and the increasing frequency of incoming and outgoing trains, the passenger on the platform is under pressure. ProRail – together with NS Dutch Railways – wants to improve the transfer process on platforms: more comfortable, faster and safer.
Both in the perspective of the passenger experience and business goals: less crowded situations at train doors, preventing dangerous situations, shortening waiting times, clearer overview for passengers, more efficient use of the platform to ensure shorter stopping times for the trains.
With the design researchers of STBY we collected customer insights on train journeys. In co-creation workshops we defined their main problems and worked together on possible improvements. We evaluated and improved the concepts in workshops with all relevant stakeholders: communication managers, platform managers, real estate, travel information etc.
The project attracted much attention from the press and public. It won various national and international prizes, among them a D&AD Black Pencil 2014.
Source: edenspiekermann
